Ulta Beauty QA
– PROJECT OVERVIEW –
01Ulta Beauty QA is a Qatar-based e-commerce brand specializing in skincare, haircare, and beauty products. With a focus on high-quality, carefully curated items for the modern customer, the brand needed a strong visual identity to match its premium positioning. We were brought in to create a custom brand logo and full brand guideline aligned with their audience and market strategy.
Attribute | Details |
Industry | E-commerce / Beauty & Personal Care |
Target Location | Qatar |
Target Audience | Women aged 18–40 interested in beauty, skincare, and premium self-care products |
Language | Arabic & English |
The project’s goal was to develop a visual identity that reflects Ulta Beauty QA’s brand values, appeals to their target audience, and can be consistently applied across their digital storefront, packaging, and marketing materials.
- Branding & Positioning
- Logo Design
- Brand Guidelines Development
- Visual Strategy
We created a brand identity from the ground up, starting with a tailored design strategy based on:
- The client’s value proposition and tone of voice
- The expectations and preferences of the Qatari beauty consumer
- Competitive benchmarks within the beauty e-commerce industry
The logo and brand guidelines were crafted to be visually distinct, versatile for both print and digital use, and scalable across platforms.
-OUR RESULTS –
02We successfully delivered a complete branding package that gave Ulta Beauty QA a professional and consistent identity to launch and scale their e-commerce platform. The logo and brand system were tailored to resonate with their target audience in Qatar, laying a solid foundation for trust and recognition in a competitive market. The visual identity now serves as a central tool for building a cohesive customer experience across all digital and packaging touchpoints.