Dr. Omnia El Sharkawy
– PROJECT OVERVIEW –
01Dr. Omnia El Sharkawy is a certified clinical nutritionist based in Egypt, focused on health education, nutritional awareness, and wellness lifestyle coaching. She approached us with the goal of building a professional and consistent presence on social media to reach and educate a wider audience organically.
Attribute | Details |
Industry | Healthcare / Medical (Nutrition) |
Target Location | Egypt |
Target Audience | Women aged 25–45 interested in healthy lifestyle and diet management |
Language | Arabic (Egyptian dialect) |
The main objective was to develop a clear, credible personal brand for Dr. Omnia and grow her visibility on social platforms without relying on paid advertising. The goal included:
- Designing a new brand identity
- Building a consistent visual style
- Creating educational, engaging, and culturally relevant content
- Attracting organic followers and inquiries
- Branding & Positioning
- Social Media Marketing
- Content Strategy & Planning
- Content Writing
- Reels & Video Production
No paid advertising was used. We focused entirely on organic content creation and storytelling tailored to the Egyptian audience. The strategy emphasized:
- Short-form video content (Reels) tackling common misconceptions in nutrition
- Educational content in the Egyptian dialect
- A balanced mix of static posts and motion content
- A relatable and trustworthy brand tone
The growth was driven purely through content relevance, consistency, and audience engagement.
-OUR RESULTS –
02Designed and launched a full visual identity including a custom logo, Built a growing follower base with high engagement rates, Achieved monthly increases in post views and profile visits, Received consistent organic inquiries about appointments via direct messages, Successfully transitioned from no presence to an active, recognizable brand in the health & wellness space — all without paid media