Dr. Eman El Attar Labs | Marsad Group LTD

Dr. Eman El-Attar Labs

01 - PROJECT OVERVIEW -

Dr. Eman El Attar Labs is a medical diagnostics and testing center based in Egypt, offering a wide range of laboratory services to individuals and healthcare providers. The lab approached us with the goal of establishing a strong digital footprint, raising awareness, and attracting new clients through an integrated social media strategy and targeted advertising.

THE CLIENT
OBJECTIVE
SERVICES PROVIDED
ADVERTISING STRATEGY

Attribute	Details
Industry	Healthcare / Medical Diagnostics
Target Location	Egypt
Target Audience	Individuals and families in need of lab testing and diagnostics
Language	Arabic

The primary objective was to enhance the lab’s online visibility and position it as a trusted provider of diagnostic services by:

Creating and managing their full presence across social media platforms
Developing a consistent content strategy aligned with medical accuracy and brand tone
Engaging with patients through community management
Driving traffic to the lab through both organic content and paid advertising

Social Media Marketing
Branding & Positioning
Content Strategy & Planning
Content Writing
Community Management
Paid Advertising (Meta Ads)
Growth Marketing Strategy

Our approach combined both organic and paid efforts:

Set up and optimized official social media accounts on all major platforms
Produced and published consistent content including educational visuals and service highlights
Actively managed inquiries and interactions with potential clients
Launched targeted Meta Ads to promote services and increase visibility
Focused messaging on reliability, accuracy, and trust in diagnostic testing

02 - OUR RESULTS -

Our digital marketing efforts for Dr. Eman El Attar Labs led to a significant increase in brand awareness, online engagement, and client visits. By launching fully optimized social media platforms and running strategic Meta Ads campaigns, we successfully drove high volumes of traffic to the lab. The project resulted in strong audience interaction, increased bookings, and measurable revenue growth — all within a short activation period.