Desert Rose is the exclusive U.S. distributor of Al Jazeera Perfumes, launching its first offline store in Las Vegas, Nevada. The brand specializes in luxurious, culturally rich perfumes and operates through both an online store and a physical location at Las Vegas North Premium Outlets. We were brought in just 15 days before launch to prepare their digital foundation and marketing presence.
Attribute | Details |
Industry | Retail / Luxury Perfumes |
Target Location | United States (Las Vegas, NV) |
Target Audience | Tourists, perfume lovers, and luxury shoppers (age 25–55) |
Language | English & Arabic |
The primary objective was to establish Desert Rose’s digital presence before the grand opening, building credibility and trust in the U.S. market. The project was a one-month setup phase that included:
No paid advertising was used during this phase. Our approach focused on organic visibility, technical readiness, and luxury branding by:
Desert Rose quickly became visible on Google Maps and in product search results within just a few days. The website and social media platforms began attracting organic engagement without any ad spend, generating real traffic and even securing online orders through the website. Followers actively interacted with content across platforms, reinforcing the brand’s appeal. This strong digital presence played a key role in supporting the grand opening’s success.
