Desert Rose Perfumes
– PROJECT OVERVIEW –
01Desert Rose is the exclusive U.S. distributor of Al Jazeera Perfumes, launching its first offline store in Las Vegas, Nevada. The brand specializes in luxurious, culturally rich perfumes and operates through both an online store and a physical location at Las Vegas North Premium Outlets. We were brought in just 15 days before launch to prepare their digital foundation and marketing presence.
Attribute | Details |
Industry | Retail / Luxury Perfumes |
Target Location | United States (Las Vegas, NV) |
Target Audience | Tourists, perfume lovers, and luxury shoppers (age 25–55) |
Language | English & Arabic |
The primary objective was to establish Desert Rose’s digital presence before the grand opening, building credibility and trust in the U.S. market. The project was a one-month setup phase that included:
- Technical marketing foundation (Google ecosystem)
- Digital visibility in local search
- Social media presence launch
- Building audience trust before sales efforts begin
- Search Engine Optimization (SEO)
- Marketing Automation
- Google Merchant Center & GMB Setup
- Content Strategy & Planning
- Branding & Positioning
- Social Media Marketing
- Growth Marketing Strategy
- Google Tag Manager / Analytics / Search Console Setup
No paid advertising was used during this phase. Our approach focused on organic visibility, technical readiness, and luxury branding by:
- Setting up and optimizing Google Business Profile, Google Merchant Center, and full Google Tag Manager + GA + GSC integration
- Planning and publishing a 30-day visual content strategy across social platforms
- Crafting culturally rich, luxury-oriented messaging
- Designing visual content aligned with in-store experience and brand heritage
-OUR RESULTS –
02Desert Rose quickly became visible on Google Maps and in product search results within just a few days. The website and social media platforms began attracting organic engagement without any ad spend, generating real traffic and even securing online orders through the website. Followers actively interacted with content across platforms, reinforcing the brand’s appeal. This strong digital presence played a key role in supporting the grand opening’s success.